Salesforce Social Design
From launching a new brand design system to creating a design enablement system for employees who’ve never pushed a single pixel, I’ve made some cool and useful things for Salesforce social.
Guidelines and templates like “woah”
Salesforce has a very deep well of brand systems, but none of them truly scaled to social. So we made 200 new ones. And I learned to love Figma in the process.
Enter Canva…
What use is 200+ new templates if 95% of the people who work on the +75 social feeds aren’t designers? We launched every template, in every imaginable color, to over 300 licensees enabling everyone to produce designer-level quality that couldn’t stray from our brand guidelines and best-practices.
From pull quotes, speaker engagements, and announcements to animated podcasts and memes, we covered it all. And the social media feeds have been running on it for over a year now.